Brutal Simplicity
Of Thought

It’s at the heart of everything we do.
From creative thinking, to creative work.
From how we are structured, to the systems we use.
It is born from a deep dislike for vagueness and waffle.
A preference to get to the point. A modern form of manners in a world short of time.
It works on the premise that it’s easier to complicate than simplify.
Simple messages enter the brain quicker and stay longer.
Brutal simplicity of thought is therefore a painful necessity.

M&CSaatchi
INTEGRATED ADVERTISING
MC Sport

M&C Sport

SPONSORSHIP, EXPERIENTIAL
& BRAND ENGAGEMENT
Bang

Bang

Public Relations
& Social
Make

Make

Centralised
Production Unit
MC mobile

M&C Saatchi
Mobile

Marketing Through
Mobile Devices
lida

Lida

CRM and loyalty
specialist
trickyjigsaw

Tricky Jigsaw

INNOVATION
bro

BRO

Brand Consultancy
& Strategy
Kite

Kite

In-House TV &
Content Production
Re

RE

Brand Consultancy
& Strategy
lines

10 Companies

The M&C Saatchi Group is a confederation of 10 specialist agencies.
Each with a different centre of gravity. All under one roof.
Together, we engage the consumer at every point they experience a brand.
To ensure a consistent brand experience, each specialist agency draws on centralised Creative, Strategy & Production. And importantly, an operating system that seamlessly unites them.
The result: a Group that's much stronger than the sum of its parts.

M&C Saatchi

Whether it’s a multimillion dollar brand relaunch, a high value DM piece, or a 40-page catalogue, M&C Saatchi has a proven capacity to deliver business success through brand and retail advertising.

M&C Saatchi Mobile

We are the world's largest and most experienced mobile marketing agency, providing cutting edge mobile strategies for some of the world's largest brands.

We bring your brand to life. Simply put, we engage people through things they love in order to drive business results.

M&C Saatchi

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LIDA

LIDA Australia is a customer engagement agency that is passionate about delivering Better Customer Connections.

How? By optimising intelligent data between brands and consumers. By using the resulting insights to inform innovative and creative communications that build measureable commercial value. By working in a new way, 70/20/10, which ensures innovation is at the heart of everything we do.

Sports & Entertainment

We're passionate people.

We bring your brand to life. Simply put, we engage people through things they love in order to drive business results.

Bang

We are a team of bright storytellers, specialising in public relations, social, activation and amplification programs.

We create and explode contagious ideas and content through earned and owned media channels to get the world talking about our clients.

Tricky Jigsaw

Industries have always been disrupted by the new and the better. What’s different now is the speed at which disruption happens. Ideas can be tested on social then funded in a blink. If an idea doesn’t resonate – adapt and try again.

Tricky Jigsaw helps business innovate. Not just generate ideas.

But create them fast and test even faster.

The science is ensuring users’ experiences are understood and built upon to drive product and service development.

We see this as the only way of reaching the new audiences and markets that are critical to keeping businesses in business and people in jobs.

Kite

Kite, combined with our existing in-house editing service, allows us to deliver high standards for both broadcast and content video for existing M&C Saatchi Group clients, while still being cost effective.

The type of work can range from small product demonstration or documentary style shoots requiring a camera crew only, to large scale international shoots with full crew, equipment and facilities.

RE:

Tomorrow will be built on creativity and inventiveness. For companies, organisations and brands, the ability to adapt with this shift and adopt new behaviours will determine who flourishes and who falls into oblivion.

For us it’s about courage and the unknown. Our work is testament to our single minded pursuit of merging opportunities to create intrinsic value. Above all else, it represents our obligation in doing exciting new work every day – to be excited about it ourselves.

Bright Red Oranges

As a specialist retail design company, Bright Red Oranges creates and produces an extensive range of retail design material, from packaging to Point of Purchase.

MAKE

MAKE is a future-focused, best-in-class central production unit with single purpose: To set new benchmarks for execution and delivery across multimedia craft, integrated production and technology. Simply put: MAKE is where our ideas and concepts are realised in the way of creative communications, branded utilities, and/or products – be it our own product, or those we devise for our clients.

MAKE’s core capabilities and services include, but are not limited to: Integrated Production, Integrated Design (ink and screen), Multimedia Craft, Technical Development, Finished Art, Fast Track ad in-house content production, across Print, Digital and Moving Image.

Key People

  • Amir Mireskandari

    Group Operations Director

    Amir’s strength is in structuring teams and processes that deliver outstanding creative work and business objectives for the agency and its clients. The teams he has set up and managed have delivered some of the most innovative digital solutions in the market.

  • Lucy Billington

    Business Development Director

    Lucy has 12 year's uniquely integrated client services experience, with strong brand, direct and digital experience. She has been with the M&C Saatchi Group for over nine years and is now managing new business, marketing and PR.

  • Tara Jaijee

    Marketing Director

    Tara leads marketing and new business for the M&C Saatchi Group. She spent most of her career heading up marketing and new business for Fallon London. She then joined the founders at start-up 101 London where she was the 7th employee. She has also worked at JWT, mcgarrybowen and DDB Group Australia. Half Finnish, half Indian, she grew up in Sweden but now calls Sydney home.

  • Tom McFarlane

    Regional Creative Director

    Tom joined M&C Saatchi in 1996. Under his direction the agency has become one of the most creatively awarded in Australia and anointed ‘Agency of the Year’ 21 times during his 18-year tenure. His signature work has been long-running, memorable campaigns for big brands.

  • Nathalie Brady

    General Manager

    Eight years after joining M&C Saatchi as an Account Manager in 2000, Nathalie moved away from Account Service to manage new business and new client onboarding. In 2010 she was appointed to the newly created role of Group Development Director.

  • Patrick Guerrera

    Managing Director, RE:

    Patrick co-founded branding & design agency RE: in January 2009. He started his career as a media planner and strategist and later crossed over into brand consulting as a Senior Strategic Manager for some of Australia’s leading brands.

  • Christine Gardner

    Managing Director LIDA

    Christine is a highly experienced communications specialist whose background combines senior corporate marketing and agency principal roles, focused on CRM. She joined the M&C Saatchi Group as Managing Partner in 2008, initially leading the 100-strong Optus B2C & B2B account team. In June 2014, Christine established LIDA Australia, our expert customer-engagement capability.

  • Justin Graham

    M&C Saatchi Chief Strategy Officer

    Widely regarded as the best strategist in the market, Justin recently joined M&C Saatchi as Chief Strategy Officer from Droga5. Justin had previously held the role of Global Planning Director/SVP at BBDO in New York where he led Procter & Gamble and Diageo brands.

  • Jaimes Leggett

    CEO Australasia

    Passionate about brands and the power of creativity, Jaimes was appointed CEO to navigate the M&C Saatchi Group of the future. He previously held the role of Managing Director of Ogilvy & Mather UK. In tandem to that role, he was Ogilvy’s Global Head of Digital, responsible for developing their global digital strategy and its roll-out across all regions. Jaimes is a New Zealander by birth, but has spent the last decade in the UK.

  • Andy DiLallo

    Chief Creative Officer

    Andy joined M&C Saatchi in 2015 in the newly created role of Chief Creative Officer. Ranked in the Top 5 CCO’s of the world, he now leads a team of over 50 creatives working across digital, direct, retail and above the line media in Australia’s largest agency.

  • Michael Canning

    Executive Creative Director

    A native of Sydney, Canning joined M&C Saatchi Australia in 2015 after over five years in New York and Los Angeles, most recently as part of the creative leadership at 72andSunny LA. As one of the most highly awarded creatives worldwide, Michael has a record of building some of the world's most iconic brands with new approaches for how they can impact culture. He leads our team of over 50 creatives and a culture of collaboration across the business.

  • Ben Cooper

    Group Innovations Director

    Equal parts digital strategist, digital creative and technologist, Ben has a stellar skillset honed from having long lived at the place where technology and creativity intersect. At M&C Saatchi, Ben heads innovation across the 10 businesses that comprise the Group, in addition he leads social, mobile and content across the agency.

  • Tom Dery

    Worldwide Chairman

    Tom founded M&C Saatchi Australia and Asia Pacific in May 1995 after previous roles as Founding Partner of The Campaign Palace and Managing Director of DDB Melbourne. Tom began his career client side with Qantas Airlines and then Ansett,where he was General Manager Commercial.

  • Jamie Gilbert-Smith

    Managing Director, M&C Saatchi Sport & Entertainment

    Jamie has over 13 year's through-the-line marketing experience in London, Melbourne and Sydney. He’s worked across branded content, promotional and direct marketing, sports and entertainment sponsorship and brand engagement programs.

  • Annalise Brown

    Managing Director, Bang PR

    With over 15 years communications experience Annalise recently joined M&C Saatchi Group as Managing Director of Bang PR. Annalise has led public relations agencies for the past 8 years and most recently held the position of Managing Director at Porter Novelli. There Annalise was focused on driving the strategy and new business together with developing their social offering.

  • David Dahan

    Managing Director, Melbourne

    David leads our Melbourne office. He joined M&C Saatchi from Ogilvy & Mather in London where he was Global Managing Partner on the Dove Worldwide business and also in charge of managing the London global operating unit dedicated to Unilever.

  • Mim Haysom

    General Manager, Sydney

    With over 15 years managing some of the countries biggest brands, Mim has a proven track record and depth of experience in growing clients business both locally and globally. At M&C Saatchi, Mim leads both the CommBank business, and the broader agency Account Management team.

  • Paul Taylor

    Executive Creative Director, Melbourne

    Paul was the first Copywriter hired by M&C Saatchi in Australia. He went on to become the Creative Director of our Melbourne agency during which time it was ranked in the top 50 creative agencies in the world. He recently returned as Executive Creative Director.

  • Jeff Krug

    CFO Asia Pacific and Africa

    Jeff joined M&C Saatchi in 2009. Jeff has an extensive background in finance in both agency and corporate sectors. He has extensive experience in Mergers and Acquisitions internationally. He spent over 2 decades of international roles with McCann Erickson where he rose to the position of Regional Chief Financial Officer of Asia Pacific and Vice Chairman of the South Pacific Region. In 2005 Jeff joined ASX listed company Staging Connections Group Limited.

Clients