M&C Saatchi has won appointment to Wotif Group to work with Australia’s leading online travel site Wotif.com, following a pitch.
The first external agency Wotif has used for several years, M&C Saatchi has been brought on board to "breathe new life" into the brand.
Wotif Group’s General Manager, Marketing Michael Betteridge said: “Wotif Group is a global travel company and M&C Saatchi is a recognised global thought leader and together we make a powerful creative team.”
“For some months now our teams have been jointly collaborating to explore how M&C Saatchi’s big, bold and brave ideas could further strengthen our iconic Wotif.com brand.”
M&C Saatchi CEO Jaimes Leggett said: “Wotif Group is a dynamic and innovative business. We are thrilled to have this opportunity to partner with them.”
Wotif Group is yet to reveal further details about the creative direction or planned initiatives, but will share more information about forward plans in coming weeks.