M&C Saatchi wins NRMA Insurance, SGIC and SGIO

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M&C Saatchi has been appointed by insurance brands NRMA Insurance, SGIC and SGIO to handle creative services following a competitive pitch.

Anthony Justice, Head of Marketing for NRMA Insurance, SGIC and SGIO said: “We selected M&C Saatchi on the strength of their strategic thinking and creative ideas regarding our direct insurance brands".

“The team at M&C Saatchi illustrated they have the capability to partner with us in developing and implementing a highly creative approach that strengthens the core positioning of our brands.”

M&C Saatchi CEO Jaimes Leggett said: “This is a significant win for the agency".

“As well as being one of the largest accounts in the Australian market, NRMA Insurance, SGIC and SGIO are all iconic brands. We can’t wait to get started.

“It’s great to see the bolstered team making their mark.”

M&C Saatchi Melbourne toasts liquor win

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Liquor Marketing Group (LMG) has appointed M&C Saatchi Melbourne for full creative and strategic duties on its Bottlemart and Down Under Cellars brands across Australia.

Together, the Bottlemart and Down Under Cellars chains comprise over 1,000 branded independently-owned outlets.

LMG Marketing Director Sean Hogan said: “M&C Saatchi Melbourne demonstrated a strategic insight and creative weight that far exceeded our expectations.

“Their commitment to our partnership has resulted in a significant change in strategic direction to our marketing communications. We are excited about the potential this has for our business.”

M&C Saatchi Melbourne ECD Paul Taylor said: “This new direction for LMG will change the way the category is marketed and that is an exciting opportunity for us and them.”

M&C Saatchi has significantly grown its own presence in Melbourne following its merger with ST&P in September. A move that brought a number of clients and staff into the M&C Saatchi fold, including Taylor and M&C Saatchi Melbourne CEO Bob Talbot.

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