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M&C Saatchi leads Australia's One Show charge

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M&C Saatchi Sydney leads the Australian agency pack with three finalists at the prestigious One Show in New York.

Our ‘Limited Edition’ campaign for Sydney Dogs & Cats Home showed it is much more than a one trick pony to be in the running for two Pencils: Integrated Branding - Public Service and Outdoor and Posters.

The Steggles ‘Egg’ is a finalist for the hotly contested Magazine – Full Page or Spread category.

The One Show looks set to continue a golden award run for the ‘Limited Edition’ campaign which has picked up metal at Caples, AWARD and ADMA and a In Book for Direct Marketing at D&AD.

The campaign, that gathered 21 of Australia’s finest photographers to shoot portraits of 63 homeless pets, was a runaway success with all animals in it adopted, all posters sold, thousands of dollars raised, hundreds of other shelter animals saved and pet euthanasia firmly in the mainstream consciousness.

In 2011 Steggles ‘Egg’ won the Grand Prix at the inaugural Glossy Awards for magazine advertising.

Pencil winners will be revealed at the awards night in New York in early May.