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Re appoints world-class Creative Director Jason Little

People |

Re, M&C Saatchi Group’s brand consultancy, has appointed world renowned Creative Director.Jason Little.

The move brings a creative powerhouse back to Australia, with Little attracted from Landor Associates, where he spent the past six years of his career, most recently in Paris.

Jason won international acclaim for leading large-scale brand transformations. In the Australian market he is best known for the rebrand of The City of Melbourne (2009) and the creation of the One Degree brand for News Limited (2007).

With a strong focus on helping clients transform their business, Little is unapologetic for his firm stance against the creative mediocrity he feels plagues the landscape.

His numerous awards include: D&AD, The One Show, AGDA, NY Type Directors Club, Tokyo Type Directors Club, Graphis, Wolda, Communication Arts and AIGA.

Re’s Co-Founder and Managing Director Patrick Guerrera, is “over the moon to have such a world class creative leader join the business".

People of Jason’s calibre, experience and standing are incredibly rare. I just can’t wait to have him delivering world-class work for our clients and inspiring our team to always strive to do the same”.

Little is relishing the opportunity to join “a refreshingly different kind of branding agency and do game-changing work with some iconic Australian brands, working alongside exceptional talent”.

“Branding, now more than ever, is about owning the idea, putting it at the heart of the organisation, and enabling it to spread across all touch points and channels, no matter how much the media landscape changes.”

The appointment caps off a prolific period of productivity and growth for Re since its launch in February 2009, on the back of its nation branding for Abu Dhabi and the global re-brand of ANZ.

Among other assignments, Re recently completed the brand revitalisation for the Commonwealth Bank (Commbank Can), and will shortly announce the opening and launch of its first regional office in South East Asia.