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M&C Saatchi appoints Emma-Kate Dobbin to Social Content Director

People |

M&C Saatchi Sydney has appointed former Telstra Social Media Retail & Consumer Head Emma-Kate Dobbin to Social Content Director.

The vastly experienced Social Content Strategist is also an award-winning journalist, blogger, author and commentator.

Emma-Kate will lead the M&C Saatchi Group’s expanded social content and brand journalism capabilities.

Prior to Telstra, Dobbin ran social content teams for a number of publishers and agencies including Michele Bridges, 12WBT and SBS for its hit series ‘Go Back To Where You Came From’.

This followed her own agency start-up, Social Heart Media, servicing the likes of CommBank and News Digital Media.

From 2004 Emma-Kate worked as a trends, travel and entertainment writer on the Sydney Morning Herald.

In 2010 she moved across to News Limited to drive its online push as Australian Launch Editor for Global Lifestyle juggernaut, AskMen.Com.

Her blog ‘Women On Men’ that talked about men’s issues through the eyes of a female editor, grew to have 80,000 weekly readers, and provided the platform for a UK publishing deal.

Other roles included Publisher at Travel Zoo and content lead at Publicis Mojo working on the likes of LG and Virgin.

A regular on the Seven Network, Dobbin is the Social Media Commentator for The Morning Show and afternoon panel show The Daily Edition.

M&C Saatchi CEO Jaimes Leggett said there is no one better to lead social and content for the Group.
“Ensuring we leverage the opportunities for brands to have cut through in real-time media is a vital part of our business. 
“Emma-Kate’s skills, experience, energy and contacts make her the perfect person for this role.”

Dobbin will work closely with M&C Saatchi Group Innovation Director Ben Cooper, who said:

“Brand journalism is vital in the maturing world of social media. Emma-Kate gives us that skill set and more. Equipping us with insight-led storytelling that flows with the media behaviour of users.“

Emma-Kate said she is beyond excited by the opportunity.

“What really excites me about M&C Saatchi is their bold vision, fast being brought to life by some of the most talented people in the market. It is great to be a part of that.

“I can’t wait to create conversations and content to grow communities for our brands.”

Emma-Kate is the latest in a big talent bolster by M&C Saatchi that includes the appointment of Chief Strategy Officer Justin Graham from Droga5, Group Innovation Director Ben Cooper from The Monkeys and Group Operations Director Amir Mireskandari from Leo Burnett in recent months.

RE appoints Anna Fisher to GM

People |

Re, M&C Saatchi Group’s brand consultancy, has appointed the highly regarded Anna Fisher to General Manager.

Anna comes to the role following more than 15 years as a proven performer in brand strategy, identity and design in agencies both sides of the Tasman.

She has extensive experience across a wide range of industry sectors including finance, insurance, energy, food & beverage, country and regional branding.

Most recently Anna was Client Services Director at Frost Design and was formerly a Director of Designworks Group.

She was a key member of the team delivering innovative product and brand experiences for Air New Zealand during a period the carrier was anointed Airline of the Year three out of four years from 2010.

Other significant projects have included Brand New Zealand, Westpac Brand and Stakeholder Comms and new product development for Coca-Cola and growth strategies for McDonald’s. 

Re Co-Founder and Managing Director Patrick Guerrera said Fisher’s appointment is a watershed moment for the business.

“Anna brings a wealth of experience in creating and implementing strategic frameworks and design thinking for clients, enhancing agency processes and efficiencies, development of staff capabilities and sustainable long-term business growth.

“She will be a phenomenal asset for us and our clients.”

Anna is “tremendously excited by the opportunity to work with some of most talented people on some of the most interesting projects for some great brands.”

“Re’s ambition is to push boundaries, develop powerful ideas and build brands that are notorious for their creative ingenuity, and it will be fantastic to play a part in all that.”

Since launching in February 2009, Re has undergone considerable growth on the back of its nation-branding for Abu Dhabi, Building Brand Australia, plus rebranding of bluechips Optus, CommBank and ANZ globally among a plethora of award-winning work.


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