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Optus | Australian Open 2011

Office: Sydney
Client: Optus
Date: January 2011
Offering: Integrated

Consumer insight

I’d love to take the full excitement and experience of the Australian Open with me, while I’m on the move.

Brand insight

Optus makes it possible to experience the Australian Open on your mobile.

 

The solution

By leveraging the Optus Network characters, we created an extraordinary Tennis match between two Crocodiles and and a highly excitable Squirrel – all seen on an Optus mobile phone. Once again, we called upon BUF, Paris to create a photorealistic match that captured the excitement of the Australian Open whilst retaining the imagination and excitement that have become hallmarks of Optus.