Optus | Free broadband on selected Optus plans
To change the perception of Optus and drive reappraisal by positioning them as a game changer by offering free broadband. Encouraging customers to sign-up to more than one Optus service and increase stickiness as well as gain market share in fixed broadband.
Broadband is one of my family’s most vital connections.
Optus now rewards customers with free Broadband on its $89 Home Entertainment bundle or $89 Timeless mobile plan.
The powerful truth
The world comes to you for free.
The cube contains the gift of care from Optus. Something Optus knows is important to you. In this case it’s broadband.
This campaign is the first product offer under Optus’ new ‘It’s Possible’ brand positioning.
The premise is brought to life via a girl who demonstrates how broadband enhances our daily lives. She brings the Optus yellow cube into her home which triggers a rapid succession of broadband-enabled moments. The girl is rendered as data as she morphs from one situation to another.
In the final scene an Optus animal, a bear, delivers the cube to homes of other customers.