Brutal Simplicity
Of Thought

It’s at the heart of everything we do.
From creative thinking, to creative work.
From how we are structured, to the systems we use.
It is born from a deep dislike for vagueness and waffle.
A preference to get to the point. A modern form of manners in a world short of time.
It works on the premise that it’s easier to complicate than simplify.
Simple messages enter the brain quicker and stay longer.
Brutal simplicity of thought is therefore a painful necessity.

MC Sport

M&C Sport

Hidden Characters


Influencer Engagement

The Source

MC mobile

M&C Saatchi

Marketing Through
Mobile Devices



Tricky Jigsaw

14 Forty


Clever Retail Made Simple


Media Strategy
and Buying


Brand and Design Consultancy

10 Companies

The M&C Saatchi Group is a confederation of 10 specialist agencies.
Each with a different centre of gravity. All under one roof.
Together, we engage the consumer at every point they experience a brand.
The result: a Group that's much stronger than the sum of its parts.

M&C Saatchi

Whether it’s a multimillion dollar brand relaunch for CommBank, a new customer engagement platform for NRMA, or an innovation play through social media for Lexus, M&C Saatchi have a proven capacity to deliver business success through the creation and execution of powerful brand platforms.

Our process begins with a simple question – Why will people care? By defining the business challenge, mapping the customer journey to identify consumer insights, and immersing ourselves in cultural influences, our creative product has proven to place brands at the heart of a cultural conversation, and ultimately deliver a greater return on investment for our clients’ brands.

M&C Saatchi Mobile

M&C Saatchi Mobile is the original mobile-first global media agency.

Working with some of the world’s largest brands, their award-winning approach to problem solving in a mobile first world drives the work they do, translating into a performance based strategies that exceed their client’s expectations every time.

M&C Saatchi

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For years brands have treated all their customers the same. But today's customers expect to be recognised and valued as individuals. They want seamless experiences, tailored to them.

Successful brands understand and empower these new individuals. This is where LIDA can help.

LIDA uses data, technology, strategy and creativity to identify, engage and motivate new and existing customers. This enables brands to create truly data-driven experiences designed for today's customers.

Sports & Entertainment

We're passionate people.

We bring your brand to life. Simply put, we engage people through things they love in order to drive business results.

Hidden Characters

Hidden Characters is a progressive PR and influencer agency.

PR has changed dramatically. The inputs, outputs and outcomes are more important than ever before. Hidden Characters is focused on solving client’s business problems while making sure their audience is at the heart of everything.

Hidden Characters understands how real people live and at what point in their day to influence them with tightly targeted messages, that will definitely create an impact.

Tricky Jigsaw

Industries have always been disrupted by the new and the better. What’s different now is the speed at which disruption happens. Ideas can be tested on social then funded in a blink. If an idea doesn’t resonate – adapt and try again.

Tricky Jigsaw helps business innovate. Not just generate ideas.

But create them fast and test even faster.

The science is ensuring users’ experiences are understood and built upon to drive product and service development.

We see this as the only way of reaching the new audiences and markets that are critical to keeping businesses in business and people in jobs.


Bohemia was founded to challenge the definition of media and the function of a media agency.

Bohemia harnesses the power of media in all its forms to create profitable customer growth for clients. How? By analysing real-time customer intelligence to find new growth potential, by co-creating remarkable brand experiences that lead and live in culture, and by dynamically delivering media to market with precision and without compromise. This is wrapped in a 100% transparent business model that always puts clients first.


Today, digital technology has changed the nature of experience. In doing so, it has dramatically altered how culture works.

Organisations no longer have control over the meaning of their brands. In this new world, competitive advantage is transient. Brands that cannot evolve as new challenges present themselves are destined to fail.

At Re, they believe that by first identifying the broader cultural landscape, they can create brands with flex to be surprising, to be adaptive, to listen and cater to customers desires.

Re creates brands that move at the speed of culture.


There are 1440 minutes in a day. That’s 1440 opportunities to cut through the clutter. Stop people in their tracks. To connect with their customers. 1440 can help you do just that. As a full service retail agency, the 1440 team immerse themselves in every detail of retail to redefine brands through new ideas and experiences.


The Source is an integrated qual/quant research agency that provides accurate and actionable market intelligence for leading brands.

Everything starts with your customer. Their promise is to get you closer to them.

At The Source they believe that one of the fundamental aims of market research is to bring the consumer into sharp focus – to give businesses the richest, most accurate picture of their customers as is possible.

Do this well and businesses will know what decisions to take, what levers to pull and which strategies to implement.

Key People

  • Howard Spreadbury

    Managing Director, 1440

    Widely considered one of the most innovative retail specialists in the market, Howard has had a long career meshing data and technology with in-store environments for brilliant results. His experience spans both retailers and iconic brands such as Westfield UK and Australia. He currently leads M&C Saatchi’s newest retail practice 1440 and works on clients including BWS, Woolworths, CBA, Sydney Airport and The Athlete’s Foot.

  • Jamie Gilbert-Smith

    Managing Director, M&C Saatchi Sport & Entertainment

    Jamie has over 17 year's through-the-line marketing experience in London, Melbourne and Sydney. He’s worked across branded content, promotional and direct marketing, sports and entertainment sponsorship and brand engagement programs.

  • Victoria Curro

    Managing Director, LIDA

    Victoria's 19-year career has seen her become one of the most acclaimed customer engagement specialists in Australia, with a reputation for innovative thinking and leadership. Victoria has held senior agency roles for the past 12 years including Managing Director of McCann Sydney and Head of Direct Marketing at George Patterson. Before LIDA, Victoria was Partner and Head of Strategy at Lavender and integral to the agency winning multiple Agency of the Year awards.

  • Ben Cooper

    Group Innovations Director

    Equal parts digital strategist, digital creative and technologist, Ben has a stellar skillset honed from having long lived at the place where technology and creativity intersect. At M&C Saatchi, Ben heads innovation across the 10 businesses that comprise the Group, in addition he leads social, mobile and content across the agency.

  • Patrick Guerrera

    CEO, Re

    Patrick is the co-founder and Managing Director of the Group’s brand consulting business – Re. During his time with Re he has led some of the region's largest and most iconic rebrands including Optus, Brand Abu Dhabi, ANZ Bank, Brand Australia (“Australia Unlimited”) and Commonwealth Bank’s CAN brand revitalisation.

  • Lucy Billington

    Group Marketing Director

    Lucy has 12 year's uniquely integrated client services experience, with strong brand, direct and digital experience. She has been with the M&C Saatchi Group for over nine years and is now managing new business, marketing and PR.

  • Tom Dery

    Chairman, Australia

    Tom founded M&C Saatchi Australia and Asia Pacific in May 1995 after previous roles as Founding Partner of The Campaign Palace and Managing Director of DDB Melbourne. Tom began his career client side with Qantas Airlines and then Ansett, where he was General Manager Commercial.

  • Michael Canning

    Executive Creative Director, M&C Saatchi Sydney

    A native of Sydney, Canning joined M&C Saatchi Australia in 2015 after over five years in New York and Los Angeles, most recently as part of the creative leadership at 72andSunny LA. As one of the most highly awarded creatives worldwide, Michael has a record of building some of the world's most iconic brands with new approaches for how they can impact culture. He leads our team of over 50 creatives and a culture of collaboration across the business.

  • Mim Haysom

    General Manager, M&C Saatchi Sydney

    With over 15 years managing some of the countries biggest brands, Mim has a proven track record and depth of experience in growing clients business both locally and globally. As General Manager of our Sydney agency, Mim oversees the agency operations with a simple focus on growing our people, and our client's brands. She believes it's our people that define our business, which drives her focus on training, retaining and attracting world-class talent who partner with our clients to deliver outstanding creativity.

  • Justin Graham

    Chief Strategy Officer, M&C Saatchi Australia

    Widely regarded as the best strategist in the market, Justin joined M&C Saatchi as Chief Strategy Officer from Droga5 in 2014. Justin had previously held the role of Global Planning Director/SVP at BBDO in New York where he led Procter & Gamble and Diageo brands.

  • Jaimes Leggett

    CEO Australasia

    Passionate about brands and the power of creativity, Jaimes was appointed CEO to navigate the M&C Saatchi Group of the future. He previously held the role of Managing Director of Ogilvy & Mather UK. In tandem to that role, he was Ogilvy’s Global Head of Digital, responsible for developing their global digital strategy and its roll-out across all regions. Jaimes is a New Zealander by birth, but has spent the last decade in the UK.

  • Nathalie Brady

    General Manager, M&C Saatchi Group

    Eight years after joining M&C Saatchi as an Account Manager in 2000, Nathalie moved away from Account Service to manage new business and new client onboarding. In 2010, she was appointed to the newly created role of Group Development Director, adding People & Culture to her responsibilities. 2014 then saw Nathalie promoted to General Manager of M&C Saatchi Group.

  • Jeff Krug

    CFO Asia Pacific and Africa

    Jeff has an extensive background in finance in both agency and corporate sectors. He has spent a large part of his career focusing on Mergers and Acquisitions internationally. He spent over 2 decades of international roles with McCann Erickson where he rose to the position of Regional Chief Financial Officer of Asia Pacific and Vice Chairman of the South Pacific Region. In 2009 made the move to M&C Saatchi in his current position as CFO.

  • Annalise Brown

    Managing Director, Hidden Characters

    With over 15 years communications experience Annalise recently joined M&C Saatchi Group as Managing Director of Hidden Characters. Annalise has led public relations agencies for the past 8 years and most recently held the position of Managing Director at Porter Novelli. There Annalise was focused on driving the strategy and new business together with developing their social offering.

  • Brett Dawson

    CEO, Bohemia

    An eternal optimist, Brett co-founded media agency Bohemia in 2011. With over 18 years’ experience in building media agencies and leading some of the country’s biggest brands, his career has spanned media strategy, planning, buying and agency management. Having been recognised locally and internationally for his work, Brett continues to obsess over the best work in the country in his role on the board of The Media Federation of Australia.

  • Lee Simpson

    Managing Partner, CommBank

    Lee runs the largest client in our network - CommBank. Prior to this, he was with AMV BBDO London and Clemenger BBDO Melbourne where he worked on campaigns that received multiple Creative and Effectiveness Awards and also judged Creative Effectiveness, most recently at the New York Festivals. Lee was also a member of the respected High Potential Group during his time at WPP.

  • Tom McFarlane

    Regional Creative Director

    Tom joined M&C Saatchi in 1996. Under his direction the agency has become one of the most creatively awarded in Australia and anointed ‘Agency of the Year’ 30 times during his 20-year tenure. His signature work has been long-running, memorable campaigns for big brands.

  • Sian Cook

    Managing Partner, Woolworths

    Sian joined M&C Saatchi in 2016 from Bartle Bogle Hegarty London where she was Managing Partner. She brings to her leadership of the Woolworths business an impressive range of retail experience on brands including Waitrose, KFC, Barclays and British Airways.

  • Paul Taylor

    Executive Creative Director, Melbourne

    Paul was the first Copywriter hired by M&C Saatchi in Australia. He went on to become the Creative Director of our Melbourne agency during which time it was ranked in the top 50 creative agencies in the world. He recently returned as Executive Creative Director.