CommBank School Banking generates interest
M&C Saatchi has helped CommBank celebrate its school banking history with an integrated campaign that features three celebrities going back to school.
Australian cricket legend Glenn McGrath, TV personality Kerri-Ann Kennerley and The ‘Bondi Vet’ Chris Brown return to their primary schools in a trip down memory lane to reinforce the campaign’s “life long banking” message.
The ads highlight when each opened their YOUTH SAVER account before looking to the present with a current primary school student who has recently done the same.
30 second TVCs are supported by the 90 second online videos in which each celebrity talks about their School Banking and primary-school experience, including their first saving goals.
Commonwealth Bank Chief Marketing Officer Vittoria Short said: “The campaign was developed to showcase CommBank’s proud 80-year heritage in school banking.
“Through telling the stories of school bankers past and present, the creative aims to demonstrate CommBank’s continuing commitment to preparing Australian children for their financial future.”
The campaign runs across TV, OOH, digital, social and magazines.