M&C Saatchi crowned CB NSW Agency of the Year.

M&C Saatchi Sydney has been crowned New South Wales Agency of the Year by the creative bible Campaign Brief.

Campaign Brief Publisher Michael Lynch explained why Australia’s biggest agency was also the best in 2014.

“M&C Saatchi had its best year ever. Both in terms of new business success (without losing any clients) and cutting-edge work – some of it well beyond the normal scope of an ‘ad agency’.

“At the same time having a lot of fun along the way.”

The win also coincided with M&C Saatchi Sydney’s best ever positioning on Campaign Brief’s annual ‘Hot vs Cold’ chart where agencies are plotted according to how hot the value of their creative output is and by size.

M&C Saatchi has long been at the top of the chart as Australia’s largest agency but has never been so far into the red ‘hot’ zone as they are this year, having lurched half a zone from last year.

The win continues a remarkable streak of 2014 Agency of the Year titles for M&C Saatchi beginning with a clean sweep at the B&T Awards in November that included the Grand Prix, National and NSW Advertising Agency of the Year titles and Employer of the Year.

The following week M&C Saatchi was named Australia’s Creative Agency of the Year by Campaign Asia Pacific, amid a three-gong haul at the highly prestigious regional Awards.

The Campaign Brief award is the 27th Agency of the Year title won by M&C Saatchi in its 20 years of existence.

Campaign Brief outlined a number of reasons why M&C Saatchi is NSW’s best for 2014:

– A fundamental belief in creativity that permeates everything the agency does, from work to Christmas parties

– A bounty of cut-through, award-winning work that is getting great results for clients, including Optus ‘Clever Buoy’, Wotif ‘Wotifia’, CommBank ‘Where’s My Wallet’, Optus ‘Live More Yes’, NRMADE BETTER, ‘This is the New Lexus’, ‘Every Six Seconds’ and ‘Give Time Back’ for Quit and the continued roll out of CommBank Can, to name just a few

– Hiring market-leading talent from Australia and all around the world

– A heavy investment in technology programs, processes and staff development and training

– $18m worth of new business including NRMA, Lexus and Cricket Australia.

– A fantastic culture that includes a great café and the best parties in adland.

The agency has a chance of adding to its tally as a finalist for the AdNews Agency of the Year Awards to be announced on 5 March.

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