M&C Saatchi Melb wins Cricket Australia
M&C Saatchi Melbourne is joyously waving its bat in the air following its appointment to the prestigious and much sought after Cricket Australia business following a pitch.
The appointment comes after a three-month, four-way pitch process in which agencies were challenged to come up with a concept of how to help grow cricket in Australia.
M&C Saatchi Melbourne collaborated closely with M&C Saatchi Sport & Entertainment to knock the brief out of the park.
As full service creative and strategy lead for Cricket Australia, M&C Saatchi Melbourne will be tasked with introducing cricket to new audiences and promoting all forms of our national game leading into the 2014—15 cricket season and the 2015 ICC Cricket World Cup being co-hosted by Australia and New Zealand.
Cricket Australia Executive General Manager, Media, Communications & Marketing, Ben Amarfio said: “the team at M&C Saatchi Melbourne exhibited a real passion for cricket and this, combined with a strong creative response, won them the business”.
“We look forward to working with M&C Saatchi Melbourne to attract both existing and new audiences to cricket in the 2014—15 season and beyond.”
Following strong collaboration throughout the pitch process, M&C Saatchi Sport & Entertainment will increase its presence in Melbourne to work closely with M&C Saatchi Melbourne on the prestigious account.
M&C Saatchi Melbourne Director of Growth Strategies, Catherine Graham said: “Cricket Australia is a huge Australian brand and one we are delighted to be working with”.
“We will be running the account with valuable involvement from M&C Saatchi Sport & Entertainment who will be joining us in Melbourne to deliver the best summer of cricket yet.” M&C Saatchi Sport & Entertainment Managing Director, Jamie Gilbert-Smith said: “To work with such an iconic sport that has so much meaning for Australians is something special. We’re excited about building on their great heritage and the momentum achieved through the amazing Ashes series last year”.
“We’re also looking forward to collaborating with M&C Saatchi Melbourne, bringing our specialist sport insights and expertise to collectively deliver Cricket Australia’s brand and business objectives.”