M&C SAATCHI NEW BRAND COMMERCIAL FOR COMMBANK

The latest expression of Can, now in its fourth year, explores childhood optimism to deliver a message that it’s never too late to believe we can.

Credits:
Client: Commonwealth Bank
Agency: M&C Saatchi
Chief Creative Officer: Andy DiLallo
Regional Creative Director: Tom McFarlane
Executive Creative Director: Ben Welsh
Writer/Creative Director: Andy Flemming.
Writer/Head of Art: Christy Peacock
Art Director: Michael Andrews
Music: SoundTree, London
Post Production: Alt, Sydney/Brisbane
Sound Design: Song Zu, Sydney
Production Company: Goodoil
Director: Hamish Rothwell
Executive Producer: Sam Long
DOP: Crighton Bone
Editor: Bernard Garry, The Editors
Agency Producer: Loren August
Managing Partner: Mim Haysom
Group Account Director: Hayley Mathews
Group Strategy Director: Kate Smither
Strategy Director: Alex Roper
Costume Stylist: Shani Gyde
Photography: Andreas Smetana
Retouching: Cream
Media: Ikon

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