M&C Saatchi work wins big at AdNews Agency of the Year.

A big year of setting pulses racing made M&C Saatchi Group Australia’s most awarded creative business for its work, winning a trifecta of gongs at the AdNews Agency of the Year Awards.

The world-first Lexus Heartbeat Car won the highly sought-after Game Changer Award from a six-strong finalist field.

The audacious ‘PSA in a porno’ Game of Balls was a double winner, picking up both the hotly-contested Branded Content and UnLtd Awards (for not-for-profit campaigns).

Asked to launch the high-performance Lexus RCF coupe, M&C Saatchi and its innovation business Tricky Jigsaw developed breakthrough technologies to create the world’s first car with a heartbeat.

With the help of the Group’s consumer PR agency Bang PR, the campaign achieved massive cut-through, resulting in 18 million global media impressions that helped achieve record sales for Lexus.

The Game Changer judges were full of admiration: “M&C Saatchi showed immense application of innovation, creativity and technology”.

‘Game of Balls’ for The Blue Ball Foundation, was praised for eschewing traditional channels to raise awareness about the dangers of testicular cancer among young males by inserting its message into an actual adult film.

“Never done before it truly engaged the target audience in a taboo subject and achieved great cut through,” the judges said.

The AdNews Awards continues a brilliant run of both global and local awards success for Game of Balls.

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