M&C Saatchi Australia wins Titanium amid 10-Lion haul for best ever Cannes.
M&C Saatchi Australia picked up a rare Titanium Lion for its ground-breaking Optus ‘Clever Buoy’ campaign to cap off a 10-Lion haul at the Cannes Festival of Creativity, making 2015 its most successful year ever at the globe’s premier awards show.
M&C Saatchi was the only Australian and one of only five agencies globally to be awarded the elite Titanium & Integrated Lion.
Clever Buoy, the device that uses world-first shark detection technology, won a total of eight Cannes Lions, including a highly sought after Innovation Gold, alongside its Golds for Cyber, Mobile and PR. two Silvers (PR and Cyber) and Bronze (Media).
Another Optus campaign, the viral sensation ‘Anti-ads with Ricky Gervais’ to launch Netflix in Australia won a Bronze Cyber Lion.
The brilliantly risqué ‘Play with Yourself’ message in an adult film for Testicular Cancer Awareness scored a Bronze Media Lion for both M&C Saatchi and its consumer PR agency Bang PR. In all, seven M&C Saatchi campaigns for six clients either won or were shortlisted across 24 categories for the giant show that attracted more than 44,000 entries from around the world.
M&C Saatchi Australia Group CEO Jaimes Leggett (pictured centre with Clever Buoy creative duo Paul Gregson and Jono Flannery to his left and M&C Saatchi Group Innovation Director Ben Cooper to his right) said: “This has been an exceptional year in Cannes for the M&C Saatchi network.
“Winning a Titanium Lion is testament to the creativity, talent and drive of our people around the world.”
Sentiments echoed by M&C Saatchi Worldwide CEO Moray MacLennan.
“The extraordinary collection of awards by our Sydney office is largely due to the winning combination of a great creative culture coming up with lateral solutions, and a client that made them happen.
“But it signals more than that – it reflects a step change in the M&C Saatchi global firepower in all major markets. Looking forward to next year.”
M&C Saatchi Australia awards and finalists
OPTUS ‘Clever Buoy’
GOLD – PR – Technology & Manufacturing
GOLD – Mobile – Activation by Location
GOLD – Cyber – Tangible Tech
GOLD – Innovation – Creative Innovation
SILVER – PR – Corporate Reputation & Communication
SILVER – Cyber – Innovative Use of Technology
BRONZE – Media – Digital & Social – Use of Other Digital Platforms
Shortlist – PR – Environmental
Shortlist – Media – Response / Real-Time Activity
Shortlist – Mobile – Utility
Shortlist – Product Design – Well-Being & Environmental Impact
OPTUS / NETFLIX ‘Anti-ad with Ricky Gervais’
BRONZE – Cyber – Ricky Gervais – Social Video
TESTICULAR CANCER AWARENESS ‘Play with Yourself’
BRONZE – Media – Use of Branded Content & Sponsorship
Shortlist – Health & Wellness – Education and Awareness
Shortlist – Health & Wellness – PR
Shortlist – Promo & Activation – Use of Social Platform(s) in a Promo Campaign
Shortlist – Promo & Activation – Public Health & Safety
AUSTRALIAN CANCER RESEARCH FOUNDATION ‘The One Who Will End Cancer’
Shortlist – Cyber – Microsite
Shortlist – Cyber – Integrated Multi-Platform Campaign
MONIKAS DOGGIE RESCUE ‘Doggie Homes’
Shortlist – Design – Poster Shortlist – Design – Print and Poster
COMMBANK ‘Where’s my Wallet’
Shortlist – Mobile – Services
Shortlist – Promo & Activation – Product Launch / Re-launch or Multi-product Promo
RE: ‘Issue 01’
Shortlist – Design – Self Promo.