M&C Saatchi’s Healthy haul at Clios.
M&C Saatchi was the most successful Aussie agency at the Clio Healthcare awards, winning Gold and Silver at the prestigious global show.
The highly interactive The One Who Will End Cancer for the Australian Cancer Research Foundation struck Gold for Health Services and Corporate Communications – Website.
Game of Balls, the audacious public health message in an adult movie that raised testicular cancer awareness, took out Silver for Disease Awareness.
The gongs come off the back of early award success for both campaigns.
The One Who Will End Cancer was the FWA’s Site of the Day on 18 March this year and went on to be named FWA/Adobe Cutting Edge Site of the Week from 4 May prompting this piece that explored the strategy of the work on the FWA site.
It also went close to Cannes glory with two Cyber shortlists.
Game of Balls won a Bronze Media Lion at Cannes and was shortlisted for four other of the prized big cats at the show.
It is also a finalist for no less than nine Spikes Asia Awards with winners announced in Singapore on 11 September and four ADMA AC&E Awards to be announced in Sydney in late October.
The One Who Will End Cancer is also a finalist for four Spikes Asia Awards amid 20 shortlisted pieces of work across the whole agency.