Yes, our Optus Rebrand named Globe’s Best

Our brand overhaul of Optus has been voted Rebrand of the Year by Brand New, the world’s largest branding forum.

Our brand overhaul of Optus has been voted Rebrand of the Year by Brand New, the world’s largest branding forum. The Optus rebrand, by M&C Saatchi and its brand specialists Re, was the largest and most comprehensive in the Australian market this year. It won number one spot of the globe’s 12 best rebrands as voted by the Brand New’s founder Armin Vit and

its horde of discerning (and slightly terrifying) design gurus  via the online poll. Brand New documents and discusses corporate and brand identity work from around the globe. Every December it remembers the highs and lows of the year that was in its Best and Worst Rebrands lists. Topping the Best of the Best list is the perfect way to cap off a mammoth year for M&C Saatchi, Re and Optus.

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