PLUSH APPOINT M&CSAATCHI GROUP MELBOURNE

Bohemia and M&C Saatchi have been appointed by Australia’s premiere sofa specialist – Plush, in a full service capacity following a competitive pitch.

The appointment will see Bohemia and M&C Saatchi provide Plush with brand strategy, creative and all media. The business, worth $7 million, will be serviced from the agency’s Melbourne offices with Plush joining Racing Victoria and Harris Scarfe on Bohemia Melbourne’s fast-expanding client roster.

Bohemia and Plush have previously worked together, however, Plush relocated its support office to Victoria in 2014 before Bohemia opened its Melbourne office in late 2017.

Wes Kerr, Chief Marketing Officer for Plush, said: “I’m excited to reignite our relationship with Bohemia and to have M&C Saatchi come to the party as well. We were suitably impressed when the team proposed this integrated offering during the pitch process and I can’t wait to get to work with them again.”

Sam Westaway, Media Director for Bohemia Melbourne, said: “This is a very special win for Bohemia and M&C Saatchi. We are really looking forward to the partnership and developing the new brand platform. It’s clear our unique offering is resonating with Melbourne marketers.”

Andy Cairns, MD of M&C Saatchi Melbourne, said: “Plush has a proud history of innovation and disruption which is exactly the kind of work that excites us. This appointment is testament to the power of our combined creative and media team. Sam and I are thrilled.”

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