Australian of the Day
across the campaign
of the Day webpage
THE BIG IDEA
Leading up to the 2016 awards, we sent 8 young photographers, on an epic 8-month relay around Australia. And everyday, we crowned a new Australian of the Day.
From Camel whisperers to homeless barbers. Urban wizards to outback Elders. We uncovered the ordinary people making Australia extraordinary.
The stories were updated on a bespoke microsite, and shared daily through CommBank’s social channels. Australian of the Day not only breathed life into a 36-year-old sponsorship and reconnected Australia’s youth with the bank, it reminded them they have a vital role to play in celebrating the people of Australia.
- MC Sport