Australian of the Day

“AOTD"

“We turned an annual event into a daily celebration for everyone.”

155
Social and PR Reach
460
Australian of the Day webpage views
144
unique visitors
5000
Instances of organic sharing
across the campaign
6.10
Average minutes on the Australian
of the Day webpage

THE BIG IDEA

Leading up to the 2016 awards, we sent 8 young photographers, on an epic 8-month relay around Australia. And everyday, we crowned a new Australian of the Day.

From Camel whisperers to homeless barbers. Urban wizards to outback Elders. We uncovered the ordinary people making Australia extraordinary.

The stories were updated on a bespoke microsite, and shared daily through CommBank’s social channels. Australian of the Day not only breathed life into a 36-year-old sponsorship and reconnected Australia’s youth with the bank, it reminded them they have a vital role to play in celebrating the people of Australia.

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