CPA Australia

CPA Australia
5
new member YOY growth
78
China new member growth
98
member retention

Background

CPA Australia is an internationally recognised accounting organisation that teaches not only superior accounting skills but business strategy and leadership. These skills give CPA Australia members a huge advantage in today’s economy as they are valued and respected for their insights and opinions.

The Big Idea

The intrinsic human desire to be valued for ideas, insights and opinions formed the theme of a new brand platform. ‘BE HEARD, BE RECOGNISED’ debunked the notion that a job in accounting only ever leads to number crunching in some stuffy office and highlighted the power of possessing a voice that others will listen to, and one that could ultimately take you places.

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