Movember Games

377
unique visits in just 4 weeks
29
countries joined the games
328
days of gameplay

Background

We love that Movember started with a couple of blokes having a beer and deciding that it was important to get men thinking about their health. The movement then became a global phenomenon as photos, support and donations were shared over the web. As an agency, we decided we wanted to be more involved, other than growing our Mos. Working with Google, we came up with the idea to create a series of web-based games playing on the theme of growing a mo.

The Big Idea

The games were made possible by Chrome’s integration with HTML5, where developers no longer needed to rely on plugins to access a device’s webcam. One new game was released each week, starting with the Lame-Mo, where players strengthened their mo by lifting and balancing a barbell on their top lip. The games engaged users from around the world, keeping them motivated and entertained through the often challenging month of Movember.

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