Sink the whaler

Background

Australians are passionate about saving the whales, but feel powerless to stop the ships that poach illegally in the southern ocean.

So we wanted to create something that would not only raise money for the cause, but also help them feel empowered to make a change.

The Big Idea

A donation box fashioned from a miniature model of a whaling ship. The ship was placed in a custom-built fish tank. Every coin donated added to the ship’s weight making it sink lower and lower in the water until it went completely under.

This unique donation mechanism not only collected money, it demonstrated that every dollar helped in the fight to save the whales.

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