The Teleporter Adventures
CommBank’s pro bono Start Smart programme has taught over 2 million Australian school kids important financial lessons. Our challenge was to find an innovative way to make the existing programme accessible beyond the classroom in an effort to further improve financial literacy for Australian children.
The Big Idea
Introducing ‘The Teleporter Adventures’ – a first of its kind storybook and VR platform designed to teach kids financial lessons through immersive storytelling. The first book follows the story of Sammy the Space Koala, an Australian koala who travels through the galaxy in search of a magical present for her Grandma’s birthday. Throughout the journey kids are invited to participate in virtual reality chapters, learning important lessons around financial ‘needs’ and ‘wants’.
To create the first book M&C Saatchi collaborated with award-winning Australian author Ursula Dubosarsky, winner of the Children’s Book of the Year Award. The printed storybook is designed as a package that comes with a smartphone app (available on iOS and Android) and Google cardboard headset, branded ‘The Teleporter’, which kids use to teleport into virtual reality chapters of the story.
- Tricky Jigsaw